All posts by Bipin Domy Thomas

Stop Selling Products, Start Selling Experience

Stop Selling Products, Start Selling Experience

By | User Experience-Design | No Comments

Two months into 2017, it is time for brands to stay away from selling products and come closer to selling experiences. Because that is one way, we can build a sustainable competitive advantage.

Domy focuses on brewing innovations in User Experience and here are the five things we focus in 2017:

1. Experience is your new product

We have millions of products out there, trying to solve real problems. However, solving a problem alone is no longer the destiny of a product. It has to create a uniquely positive impact on its users. To achieve that with any product, while covering the basics we must also focus on the details.

That is why UX is not just the responsibility of the UX designer. Everyone who works on a user-facing product is part of the User Experience team.

2. Time-saving designs

People are growing impatient and time is the most valuable thing today. We can help our customers save their time by allowing them to take just one action at a time, through simplicity and convenience.

It is more than just decluttering the information on a website. Innovations in the field of Artificial Intelligence will contribute a lot to it.

3. User-focused designs for advanced personalization

While Responsive Design adapts a layout to a wide range of devices, Personalization in UI Design or Age-Responsive Design is changing a design to a person.

If Responsive Design is device-focused, the Age-Responsive Design is user-focused.

It is possible by leveraging the metadata, tapping into information already provided by the user to do many personalizations such as adjusting the font size, screen brightness, or sound.

Tastes and opinions differ from person to person. Our apps and websites need to be smart enough to understand the “real user” to serve them just right. For instance, adding opposing opinions on the social feed may help improve the conversations.

Similarly, we all have personal favourites when it comes to movies, so why should the apps we use recommend the same towards everyone? Domy is working on a personized recommendation app in the entertainment domain, The Alpha testing is in progress, and it should reach the market by the end of March.

4. Conversational interfaces

An average user only uses around three apps frequently, and one of them is a messaging app. People love chatting and with proper use of Chatbots, voice-activated communication platforms, and AI, we can take advantage of this fact to create the perfect experience for our customers.

5. Analyse the user experience, understand the user journey

Qualitative analytics tools such as touch heatmaps or user session recordings can help developers to know and fix the loopholes, eliminate bugs, or design a more intuitive interface. It will also contribute to capturing customers’ perceptions of their experiences about their goals, needs and expectations. Moreover, we build the Customer Journey Map from the user’s perspective, not an internal business point of view.

Are you building a product or a positive experience for your user this year? Tell us on Twitter: @Domyinc.

CX bags Manjesh the first WOW pin in 2017

CX bags Manjesh the first WOW pin in 2017

By | User Experience-Design | No Comments

Manjesh has earned the WoW pin from Domy, awarded to people who gets awesome customer feedback. Congratulations to him! I am happy that we started 2017 on the right note, especially when our primary focus for this year is positive CX (Customer Experience).

We delivered this website project last year. Recently, the client wanted to upgrade their server and the site’s base theme. They requested our support. Manjesh being an expert in WordPress websites, got the task. Here’s how he did it just right!

1. Confirmed, not just assumed: (Tested and affirmed before suggesting anything to the client)

Manjesh upgraded the WP version on the development server, replaced the theme with the latest version and found things were normal and nothing to worry. Also, he communicated the same with the client. Because overlooking small details may cause adverse CX.

2. Handled pressure positively: (Didn’t panic when there was an unpleasant surprise)

The client did as he suggested, but ran into an issue. Data was missing from the footer! Manjesh checked the problem, figured out the footer data was few lines of code which he could fix in no time.

3. Communicated in time, with clarity: (Spent a chance to write a lengthy, detailed email to help solve the puzzle and snatched the CX award)

He drafted an awesome mail with perfect clarity, attaching code for the footer data and directions on posting them in the right places. Consequently, the client could implement it without any doubt.

The client, of course, was happy. They sent us a “Thank You” note and praised his work. Positive customer experience, isn’t this why we work?

Startups, what should be your online marketing budget?

By | Social Media Marketing | No Comments

Having a startup is exciting and rewarding, but the thrills of the game are often balanced by the worries of day by day expenses. Unlike larger companies, startups usually have a limited budget, and if you want your business to grow, you need to make sure that you use the budget to the best of your advantage by making smart marketing moves. So where should you invest in terms of marketing? Read More