Strategy, UX/UI & development for marketing website – Zerodha
The website goals of Zerodha, when they came to us, was the following:
- Open New Accounts with Zerodha – The discount brokerage.
- Establish the branding of Zerodha
- Provide information about Zerodha’s services
And here’s what we have done:
- Agenda: Simplicity, easiness, better knowledge, better branding.
- A brief User Study on – User’s perspective and need for a good website.
- Developed these conclusions:
- The site should position the firm and the business, in a better way.
- It should attract potential customers, educate them about the firm and the business, get them signed up.
- Fine-tuned the brand identity, picked the clean, flat design style.
- Drew illustrations & collected fine pictures and proper typography to reposition the Brand itself.
- Ultimately – User Experienced Design.