Rest in peace, Search Engine Optimisation

The relevance of content does matter now.

If you asked us to pinpoint one single reason why a client would leave your page within seconds of arriving at it, the answer would be traditional SEO. Why may you ask? Because we abused the old-fashioned Search Engine Optimisation to the point where it became online harassment to people trying to find relevant information and content.

How does this affect your customer?

Imagine what it is like when you search for a keyword, and the first page of Google fills with unrelated websites, which do not provide any information that you were looking.

What would it be like if you searched for “taxi companies in Budapest,” only to find yourself on the page of a hotel which coincidentally also offers to call a cab for you when you check out? So how would you feel if that would be the top result for your keyword on Google?

The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.

The feeling is pretty unpleasant, and this is not what you are going for when it comes to your customers, you want them to be able to find you quickly, without having to sort through pages and pages of irrelevant content until they get to your site.

At this point, Google is refining their search algorithms because situations like the one described above are no longer an exception. Too many so-called SEO experts have taken advantage of the easy-to-understand SEO system, so Google is now trying to make the search a little more comprehensive.

What does Google want?

What Google wants, in fact, is to keep their customers happy, and implicitly, yours as well. Not much of a surprise here. Also, satisfied customers do not want to feel ripped off by the first results of a search, so Google is now drastically changing their algorithms so that the focus is on content, rather than on keywords and text only as it was before.

The current way in which Google shows results are no longer useful for their users, so Google changed the tactic- and that means traditional SEO is already obsolete.

Who stole my keywords?

Despite this change in how SEO works, there still are many businesses which sell “top keywords,” and which advise their clients to stuff their headers with “relevant search terms.”

Customers still seek their advice because the change in how Google processes searches is very abrupt, and many are stuck in past habits. It is therefore not much of a surprise to know that many people search for SEO services of businesses, 105 people per second, in fact. What customers want, companies will give. However, eventually, customers will not be satisfied when what they want most, relevant results, is not offered.

The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.
Adam Audette, Chief Knowledge Officer, RKG

Whose SEO is it?

What companies should, in fact, focus on from now on, if they are thinking about Search Engine Optimisation, is to have a well-organized website, with much relevant content and a clean, easy to navigate structure.

The point of this algorithm change with Google is to make it easy for their and your customers to find content that is relevant to them.

It is now more critical than ever to make sure that your website is not just a blackboard with all information hastily written all over the place, but that it is an entire experience. This experience should influence the visitors positively in many ways; whether we are talking about accessibility, design, structure, loading speed, the focus is now on the small details that turn your website from a dry “company portfolio” to a fantastic and memorable user experience.

It used to be a lot easier to do SEO, just paste a few keywords here and there, and that is sufficient. However, the times need to change if you want your content to be found by those who actively search for it. It is getting harder to make Google your life-long friend, but that is only because the search system is getting smarter. So with us, your business’ website will keep up with this change and “smarten up,” so that in the end you will get the results your company needs.

Augustine Jose

Digital Marketing Services, Domy Innovations Cafe

Bangalore


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