Insights Design Thinking

Should my startup care for User Experience?

UX is the key for start-up businesses since the site is their first impression to users.

If you have ever had a startup (or if you are currently growing one), know that you cannot afford to keep testing the water until you find a perfect fit for your business. It is crucial that you get it right on your first try, and for this, you must forget the meaning of the word “compromise.”

If you have done any research on growing businesses that involved more than 10 minutes of Google you also know that the number one issue that drives customers away is an uncomfortable user experience.

It is where UX design comes in. The times have changed since Microsoft could afford to launch complex programs that took months to learn. Nowadays, UX is what keeps your customers hooked, their time is always running low, and they do not want to waste it learning how to navigate your programs or apps.

Your software should be so easy to use that the customers do not even notice they are doing something for the first time, there should not be an early day's hiccups when they blindly wander through tabs and buttons figuring things out.

Design can solve society’s most significant problems if we cultivate a love of learning through the design process.
David Sherwin, Director of UX, Lynda.com

How UX designers work

A good UX designer is not just a person who handles the button shapes and placement. Their job is to identify problems that could arise in the user experience and find solutions for them so that when you launch your product, everything is seamless.

They will ask many questions, and that is important because they will focus not only on a color scheme and functional performance but also on speed, operational performance and pretty much everything else that your end user will be paying attention.

When to bring UX to the table

From a practical point of view, you should make sure that the UX designer is one of the first people you hire. If you prioritize design and user experience from the get-go, these important concepts will remain in your company culture as it grows, ensuring a sound basis for any future customer-oriented endeavors.

Keep in mind however that this also means that you can collaborate with UX designers rather than hiring them on a full-time position if that is what works best for you.

Simple is hard, easy is harder, and invisible is hardest.

How much is just enough?

The more engineers you have on your team, the more UX designers you need to find. Think of a ratio of about 1 UX designer to every 3-5 engineers, which may sound high but in reality is the only solution that will give you the competitive advantage of a well-thought-of functional design.

You cannot expect your engineers and programmers to be a do-it-all person- even if you are one of them yourself and it is your startup. The UX designer is specialized in improving the user’s experience with your product, just as you remain dedicated to programming, or in management, or whatever it is you do best.

Your team and UX

The most efficient approach is to consider the UX designer a valuable member of your team. You should collaborate at all times, rather than working separately and hoping that the final product can incorporate both your ideas and theirs.

The product you will sell should grow under both your carefully watching eyes, and your thoughts should blend so that the final product you launch is flawless both from a functional point of view and from a user experience perspective.

So as a last thought on why your startup needs UX remember this, your user will notice the work behind a program only when something goes wrong, so you need to make sure that what you are selling them is a 100% positive experience.

Bipin Domy Thomas

CEO, Domy Innovations Cafe

Bangalore


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