Design Thinking SAS Online

Redesigning India's real Discount Broker for a hassle-free trading experience

SAS Online started off with three people, worked round the clock, and earned a thousand customers in just six months. They were proud of their work when they approached Domy to design improved experience for their potential customers, through their website reflecting their impressive set of product and services, and their super cool culture.

UX of the minimalistic design

Domy followed the minimalistic approach, using a single illustration of the bear and the bull with market data embossed on them, to help a trader/investor connect with the brand the moment they land on the homepage. Also, we designed an interactive animation telling the story of the company, which was unique from the competition.

Designs are not for brands; they are for people interacting with brands.

A new and improved Brokerage Calculator

Though we developed our first brokerage calculator in 2012, we kept improving it with each project in the trading domain. With SAS we built the best tool in the country. Traders started using the brokerage calculator to know the total trading charges and the break-even before they place their actual trading orders.

A simplified pricing strategy

For every business, pricing matters a lot to their customers. So we showcased it in such a way that the clients of SAS Online could easily understand their plans and opt the relevant one. Transparency in the pricing helped create better confidence to their customers which enabled them for better conversion rate.


Services provided

Product strategy design, Prototyping, Wireframe design, User experience design, User interface design, User interaction design, Website development, and Content management system

Tools & Technology

UXPin, Adobe Photoshop, Adobe Illustrator, InVision, Wordpress

Feel free to chat when you have a requirement!