SAS Online started off with three people, worked round the clock, and earned a thousand customers in just six months. They were proud of their work when they approached Domy to design improved experience for their potential customers, through their website reflecting their impressive set of product and services, and their super cool culture.
UX of the minimalistic design
Domy followed the minimalistic approach, using a single illustration of the bear and the bull with market data embossed on them, to help a trader/investor connect with the brand the moment they land on the homepage. Also, we designed an interactive animation telling the story of the company, which was unique from the competition.
A new and improved Brokerage Calculator
Though we developed our first brokerage calculator in 2012, we kept improving it with each project in the trading domain. With SAS we built the best tool in the country. Traders started using the brokerage calculator to know the total trading charges and the break-even before they place their actual trading orders.
A simplified pricing strategy
For every business, pricing matters a lot to their customers. So we showcased it in such a way that the clients of SAS Online could easily understand their plans and opt the relevant one. Transparency in the pricing helped create better confidence to their customers which enabled them for better conversion rate.
Tools & Technology
UXPin, Adobe Photoshop, Adobe Illustrator, InVision, Wordpress